A Founder’s Story: Chapter 4

The First Business Model

After my trips to Honduras and Guatemala in 2007, I made the unequivocal decision to develop a business model/plan that would present an opportunity to make December 21, 2012 the ‘dawning of a new era’. If you listen to many doomsayer/conspiracy types, the ending of the Maya 5,240 year calendar is the ‘end of time’, or the ending of the world. I didn’t buy it and still won’t. I believe there is still a lot of room for improvement for humankind.

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As previously mentioned, Mr. Sedat and Mr. Gottschamer started their operations as a direct response to the deplorable conditions they found in the formerly Mayan region of Central America. Decades of misguided agricultural activities had left the soils severely depleted of natural elements. The hillsides had long since been stripped of trees, harvested to provide fuel, and were badly eroded. The indigenous people had been reduced to bare existence and were living well below the poverty level. The work of more than forty years and the alternative agroforestry businesses started by these men have reversed the status quo. The noni and macadamia trees flourish on the hillsides, and the New Useful Forest, with its diverse plantings of many useful native plant species, have halted erosion as they reforest the area.

A valley rich with opportunity for the Maya

A valley rich with opportunity for the Maya

After much analysis and further research, I proposed to combine the work of these two men with a robust expansion plan and an ‘advance market commitment’ business strategy to build demand by extolling the virtues of the agricultural and manufacturing operations that would produce the many products that would be sold under the MG 2012 label. The MG 2012 business plan would expand a network of “member growers” that would continue to reforest an increasing number of eroded hillsides, and supply MG 201 manufacturing facilities. The wide appeal of a “green” company, partially owned by indigenous peoples, coupled with natural healthy products, would make MG 2012 a very powerful brand. MG 2012 business model would afford the opportunity for thousands of indigenous families to escape poverty and elevate local living standards in their communities.

The MG 2012 concept and business model was developed based upon my wide experience in business development in several market sectors, and the wellness and specialty food industries. I immediately recognized the vast potential demand for the products being produced by Mr. Sedat and Mr. Gottschamer, along with other Maya indigenous crop sources. I decided the most progressive and profitable business model for our Maya indigenous endeavor would be to eliminate all the middle parties that are used in distribution and wholesale to the retail market. One of my key objectives was, and is today, to create a strategy for a very high ‘value chain’…meaning, to enhance indigenous profit margins (4-6 times greater), product differentiation, and competitive advantage.

Consequently, I needed to find an interested, established retailing equity-partner to fund the capital investment needed to expand agricultural yields and processing and manufacturing facilities required to allow for the creation of the “brand” identity. Under this business model, MG 2012 needed a retailing equity-partner with substantial retail outlets. The success of MG 2012, under this model, was predicated upon the establishment of the “brand” as an array of products produced by a socially responsible company helping to improve the environment of a degraded region of the world.

Be sure to check back on Thursday, November 6, for chapter 5, where I will cover the development of Maya Global 2012 through 2008.

A Founder’s Story: Chapter 3

The Maya and the “New Useful Forest”…Why? Part 2

I met with David and Julia Sedat and the New Day-Ch’orti leaders for the first time during my second trip to the Maya region in April of 2007. At a press announcement, they revealed that they would be collaborating with the 6,000-member New Day organization to establish a New Useful Forest (NUF). It was during this trip I learned that the Ch’orti had suffered over 2,000 deaths from starvation during the previous year. This is when I decided to do everything in my power to work on developing a sustainable solution to prevent this kind of disaster from happening again.

The development of new Maya agricultural practices

The development of new Maya agricultural practices

The initial economic “engine” for the regeneration of the NUF landscape was the Noni tree. Although some ethnobotanists were skeptical that Noni could be productive at this seasonally dry (Feb-May) 700 meter elevation, the Noni did, in fact, flourish and its acceptability in the local market was encouraging. This is when the NUF attracted the attention of a 6000 member “New Day” organization of progressive Maya Chorti farmers from Eastern Guatemala. With encouragement from Dr. Jennifer Casolo, they sought to establish their own sustainable agriculture program based around the use of the Noni in the local communities. This was seen as the first step towards a wider commercial venture.

The NUF is achievable and sustainable because it incorporates intrinsically “Mayan” cultural strategies of land use and subsistence. The acceptance of the NUF ideals by the Chorti “New Day” movement indicates that new ideas and plant species are accepted if they are presented in a culturally coherent fashion. The NUF is situated on the steepest, least desirable land for maize (corn) farming. It does not seek to displace the spiritually entrenched cultivation of maize, but rather enhance it by making the land more fertile, sustainable, and suitable for its cultivation. This is where so many “outside” projects have failed—they do not take into consideration the “soul” of the Maya people.

The NUF is a cultural construct. It is a consciousness that is not just about trees, but harmony, efficiency, and good common sense in land use; reserving the “waste land” for permanent tree cropping, and thus developing a true useful purpose for over 60% of the landscape. A great variety of different native food crops can be grown using this adaptive and sustainable system. Altogether, a great many plant products will be utilized as foodstuffs for the local communities and as key ingredients in numerous products sought by socially conscious consumers around the world. By using efficient and competitive marketing strategies, Maya Global will make these products available through our global online marketplace.

A Founder’s Story: Chapter 2

The Maya and the “New Useful Forest”…Why? Part 1

For more than six months after my family’s trip to Honduras in September 2006, I could not shake the vision of the poverty and environmental conditions the Maya people have had to endure for so long. After many discussions with my sons, Ian and Vincent, (accessing their millennium generational view points and values) I asked myself, “as a business person, is there something I (we) could do to help reverse these conditions besides donating money to a non-profit?”

During these six months, I had many discussions with David Sedat and Lorenzo Gottschamer and asked them if they were interested in meeting. They enthusiastically agreed. For three weeks, I traveled through Honduras and Guatemala with them. They shared their ideas and listened to mine regarding a viable business model that would afford rural Mayans an opportunity for a high-value chain (return) and sustainability for socio-economic prosperity. I needed to understand David’s “New- Useful Forest” development and Lorenzo’s thirty plus years of sustainable agriculture with the Macadamia nut.

David Sedat and the "New Useful Forest"

David Sedat and the "New Useful Forest"

I was not disappointed. In addition to becoming close friends, I departed with a lot of information and ideas. If I had only known then that I would be telling this story six years later, after many evolutionary changes in development! However, I would not change a thing…and I hope you agree with me after reading my story.

The “New Useful Forest”

David Sedat’s “New Useful Forest” (NUF) is a working term for a staged, multi-level agro-forestry component that is culturally congruent with communities of “Maya” people who live synergistically with the sources of their livelihood—the soil, the water, and the plants that spring from these, and are connected to a wider world market system through socially conscious networks.

It has become recognized that the ancient Maya practiced various systems of intensive agriculture, depending on local conditions. One of the systems identified by archaeologists is an artificial forest that once may have spread across much of the Maya lowlands, providing diverse and highly efficient food production from multi-level cropping. This model of a forest of useful species, providing an array of tree crops, vine crops, and root crops together with standard seed crops, was derived in part from observation of modern Maya farmers who did not clear-cut the forest, but left standing selected useful trees to provide food, medicines, building materials, fuel, and many other valuable products. Accordingly, the concept of a “New Useful Forest” (NUF) is in reality based on an ancient cultural feature developed by the Maya and still practiced by descendants of the builders of the once grand cities like Copan. Thus, the model of the NUF has proved to be a sustainable economic/subsistence system to promote in the Maya World because it passes the “cultivability test”, whereby the techniques, goals, and rationale are not imposed by foreign tastes, but eminently coherent both culturally as well as locally adaptive.

The NUF model is based on the practical experience and insights derived from over 11 years of work on the Sedat’s Copan 2012 Experimental Botanical Station. It is situated on highly eroded steep terrain many times surpassing a 45 degree slope. The NUF uses a system of paths, micro-terraces and living hedgerows all working together to slow and redirect water run-off and help control erosion. No burning, chemical insecticides or artificial fertilizers are used; and amid the natural growth of native species a number of other tree species (fruit, nut, medicinal etc.) are planted.

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Be sure to check in next week for “The Maya and the ‘New Useful Forest’…Why? – Part 2.”

A Founder’s Story: Chapter 1

The Beginning of Maya Global 2012

To my knowledge, the concept of a project like Maya Global 2012 did not exist at any level until late 2006. I, Jeff Remmel, traveled to the border of Honduras and Guatemala in 2006 with my wife and two adult sons to visit Copan Ruinas and their Maya Ruins. The ruins are known as the Paris of the ancient Maya civilization. I thought I had seen rural poverty in the U.S. and other parts around the world, but what we saw over and over again during our drive from the coast to Copan had a unique and lasting impact on me. The trip has had the same impact on my family, and the impact that it has had is a big reason behind my efforts over the last six years. To say the least, there was not much talking during most of the three-hour drive from the coast of Copan. There was however a lot of observation, which fueled our discussions that came later during the trip and for many months to follow. This was the start of my journey and the development of what would become Maya Global 2012.

Help us reverse poverty in the Maya

Help us reverse poverty in the Maya

Upon arriving in Copan, we checked into the Hacienda San Lucas, where I had made earlier reservations. The Hacienda, which is owned and operated by Flavia Cueva, is a several hundred-year-old estate that has been in her family since its construction. Flavia has become a very dear friend of mine, and a collaborator on our Maya endeavor (even before I knew I had an endeavor as such. Thank you, Flavia). Flavia suggested we should visit and learn about the Maya and the Copan ruins from a gentleman by the name of David Sedat. David is a renowned Maya archaeologist who has lead and directed over 18 years of digs with the University of Pennsylvania in Copan. David was born in Guatemala, and save for his college years, has spent most of his life in Honduras and Guatemala. David and his wife Julia Sandoval de Sedat, along with Lorenzo and Emilia Gottschamer from Antiqua, Guatemala, quickly became very dear friends to my family. They are responsible for much of my research and understanding of the plight of the Maya in rural regions.

My family and I witnessed severe poverty and environmental degradation everywhere we traveled. It was this first trip that really opened my family’s eyes, and is to this day responsible for how we look at the plight of others around the world. This sort of poverty does not have to be present in the 21st century, and the fact that it is so prevalent makes my wife, sons and me very angry. We will not give up on the Mayans and other struggling regions in the years to come. The Maya were and are a proud people that had, prior to the arrival of Europeans, created and sustained one of the most advanced civilizations known to man. When my family and I asked why are there was so much environmental degradation and rural poverty, we were invited to see what David and Julia Sedat had been working on for the last five years.

David and Julia have established an agro-forestry method where they can rejuvenate and rebuild the steep, severely deforested and soil-deprived mountainsides. David and Julia wanted to reverse the results of many, many decades of destruction of their beautiful rain forests due to slash and burn deforestation. The Mayans have no choice but to slash and burn as long as this is their only subsistence from starvation and malnutrition. In 2003 David and Julia established the seven-hectare Experimental Research Station in Copan, Honduras. Their goal has been to demonstrate an ability to regenerate the land and create “A New Useful Forest.”

In Chapters 2 and 3, we will share with you the exciting details of their progress over the last 12 years. You will learn about a multitude of products that Sedat and the Maya are will be producing for sale at our future global market. We will also show how the ever-expanding “New Useful Forest” and other agro-forestry methods have been shared with the Ch’orti Maya and other Mayans so that they can have a sustainable future as a part of Maya Global 2012.

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A Founder’s Story: Prelude

We want to share with you and the whole world, “A Founder’s Story”: a collection of chapters that tell how we have evolved over the last five years. Through our story, you will learn why you should join our Maya Global ‘Tree of Life,’ and you will come to understand how the concept of reversing rural indigenous poverty and environmental degradation worldwide evolved and has continued to grow into a unique business model and form a new global interactive.

Why should any of us accept the fact that an estimated 1 Billion people are suffering from malnourishment globally?

Founder Jeff Remmel visiting one of our Maya Global Projects

Founder Jeff Remmel visiting one of our Maya Global Projects

We will continue with a weekly newsletter to keep you abreast of our progress, but by sharing with you “A Founder’s Story,” you will discover a compelling story that has taken place over the last five years and will continue through December 21, 2012 – the “Dawning of a New Era.” December 22, 2012 is a very significant date for the Mayan people, as it represents a new beginning to escape poverty and human indignity and enter a new world of opportunities for prosperity and health.

Each week through 2012 we will be posting chapters of “A Founder’s Story” on our website and emailing them to our ‘Tree of Life’ members. Please share our story with your family members and friends, ask them to visit our website and join our ‘Tree of Life’. We are not asking for any money. What we need to show our partners is a growing global community of many socially conscious people of all ages and demographics that like and support our endeavor. You will learn and understand the who, what, when, where, why…and how of Maya Global 2012, New Leaf World Markets Inc., and its New Leaf Seed Foundation, and the ways they will become the model for all socioeconomic business development in the 21st Century.

In the first chapters, you will hear about the conception and development of Maya Global 2012, its people, research and development, and innovative ideas regarding Maya ancient history, socioeconomic conditions, and more. In succeeding chapters, you will learn about the development and future evolution of a new 21st Century business model that embraces all aspects of Maya Global 2012, New Leaf World Markets and the New Leaf Seed Foundation.

We call this model and all of our future indigenous projects “2040 Outlook Companies.” You will learn exactly how this model is unique and dynamic in how it brings the power of private enterprise, technology, entrepreneurship, and social engineering to bear on the problems of poverty and environmental degradation in the world’s developing regions. We operate today with the goals, priorities and methods that all companies will use by 2040.

Please stay tuned and look for our next chapter for the chance to learn today what everyone will be talking about in the future of 2012 and beyond. Next, Chapter 1: The Beginning of Maya Global 2012!

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Introducing: New Leaf World Markets & New Leaf Seed Foundation

We are foundation and the creators of the unique, innovative, socioeconomic business model behind the development of Maya Global 2012. We are the two co-founders of Maya Global 2012 – old business guys and baby boomers that have developed the “2040 Outlook Company” model to bring the power of private enterprise, technology, social engineering, and education to bear on the problems of rural poverty and environmental degradation in the world’s developing regions.

As citizens of this planet, we are always asking ourselves, “What If? Over the next several newsletters we will answer the What Ifs, by sharing with you the concept behind the 2040 Outlook Company. Through Maya Global 2012 and the 2040 Outlook Company, we will show how we can bring our friends, family members, and colleagues together to create an unstoppable social movement aimed at reducing poverty and improving our natural environment. To build the necessary momentum to fuel the process, we need to reach out and encourage others to join our Maya Global ‘Tree of Life’ as founding members. There is no catch. We are not asking for a donation. We are only asking our fellow tenants of this amazing, yet fragile planet to join a global community of socially conscious people from all walks of life. Those of you who are receiving this newsletter are already founding members of the Tree of Life, and we need your help in order to succeed. We ask that each one of you forward this message on to two friends or family members. This is your chance to leave your mark in the history books!

You can also share the Tree of Life with your friends and family members on Facebook

Join Maya Global

Maya Global 2012

New Leaf World Markets’ 1st Project
Maya Global 2012 has been carefully selected as our first project due to the significance of December 22nd, 2012 to the Maya people as they, along with all of humanity, enter into the ‘dawn of a new era’. December 21st is the ending of the 5,140-year-old Maya Calendar, which coincides with the cosmic alignment of our solar system with the plane of the Milky Way – an event that occurs once every 25,920 years. What more meaningful time to give birth to the building and development of our three entities that are designed to attack and reverse rural poverty and environmental degradation?

Reducing Poverty and Improving Environments

Recently, the UN 2009 World Hunger estimate of 1 Billion has been revised to 870 Million! Is this acceptable as we enter the 21st Century? We say “NO, NO, NO…”
Whether it is 1 Billion, 870 Million, or 500 Million…what does such a staggering number say about how we conduct our business and social affairs? Government agencies, world leaders, NGOs, businesses, and other leading institutions and are often too busy to devote themselves towards coming up with a real solution. Those that do try to help eliminate rural poverty and environmental degradation usually try to do so using the same techniques that have failed time and time again. We believe that through the “2040 Outlook Company” model for New Leaf World Markets, New Leaf Seed Foundation, and our indigenous projects – like Maya Global 2012 – we can eliminate these two serious problems for developing nations around the world. Our model far exceeds what has been known as Fairtrade, and will set a new standard for how the global economy should operate based on the power of the socially conscious consumer. To learn more about Fairtrade, please view the video below featuring Dr. Peter Marchetti, who has lived most of his life in Central America and is a world-renowned expert on Fairtrade and micro-financing.

We feel our “2040 Outlook Company” socioeconomic business model represents the way that most companies will be operating by 2040.
We invite you to ask your friends and family members to become a part of it today.

2012 = A New Dawn = New Hope

Maya Global 2012’s #1 goal in 2012 is all about on-line traffic

…to get as many people as possible to visit www.mayaglobal2012.com, and to join the ‘Maya Global Tree of Life’ as a founding member. If we cannot do this…we will fail!

We, you and I, all of us, every family member, and friends must do something to bring hope to the Maya after so many years of despair. We can help them help themselves. Join our efforts. Visit our Get Involved page. ‘Like’ our Facebook page. Help us help them. Together we can accomplish something very meaningful. Let us not focus on December 21, 2012. Let us instead look to December 22. 2012. That is the dawn that counts! Maya Global wants to help create a dawn that is filled with optimism for the Maya. You too, can be part of that story.

If you really want something special this holiday season, don’t forget to check out our Maya Global 2012 Trip — December 13-22, 2012.

Help us create a bright new future

Help us create a bright new future

Let’s Share The Real Maya Secret

Let’s get everyone we know, everyone they know, all socially conscious people of all demographic groups to join the Maya ‘Tree of Life’ as a founding member laying the foundation for Maya Global 2012. In the spirit of Rigoberta Menchu, Maya woman from Guatemala and 1992 winner of Nobel Peace Prize, “We are not myths of the past, ruins in the jungle or zoos. We are people and we want to be respected, not to be victims of intolerance and racism.”

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to invite your friends and family on Facebook to join the Maya Global Tree of Life

Reducing Poverty and Improving Environments

Conditions are very poor in the Mayan region. Honduras is the third poorest country in Latin America. The number of rural Honduran households living below the poverty line is estimated at 74.6%, of which 60.9% live on less than one dollar per day with massive unemployment over 30%. In rural areas, people complete only 3.5 years of school. The percentage of malnutrition among these children is 42.7. In the Mayan region chronic malnutrition can reach 88%. In Guatemala almost 57% of the people are poor and 21% live in extreme poverty. 49.3% of children under 5 suffer from chronic malnutrition. This is the third highest rate in the world. Malnutrition is more prevalent among the indigenous population with rates as high as 69.5%.

Honduras and Guatemala suffer from the most severe socioeconomic and environmental ills today, with a large percentage of their rainforest and temperate forests being wiped out due to slash and burn subsistence. Professor Daniel Farber of Northeastern states, “In 1960, wood lands blanketed nearly 60% of Central America. Today less than one-third of the original forests remain standing; the rest have vanished”. In particular, the tropical and mountain forests of Central America continue to be destroyed at a frightening speed. Between 1961 and 1991 over half of the forests in Guatemala, Honduras, and El Salvador were cut down — a rate of deforestation that applies to Central America as a whole. At this pace, within decades, the world will be left with little more than a few parks and reserves as vestiges of the great ecosystems of Central America.

Help Maya Global create a solution for these problems!

Exclusive Opportunity

‘Trip of a Millennium’

First…join the Maya Global Tree of Life and become a founding member of the Maya Global 2012 foundation. You will receive important news and updates from Maya Global regarding the 2012 trip to Honduras and Guatemala as well as informative updates on the Maya Global 2012 individual projects. You will also be entered to win an all-expense paid spot on the trip!

Then check out the details of The Maya Global 2012 Trip – December 13-22 in Guatemala and Honduras. These two important steps to ‘call to action’ will help us tell the world there are new sustainable socio-economic business models to reverse rural poverty and environmental degradation around the world now for the 21st Century. Society’s old existing models are not getting it done…it’s a new world.

Developing sustainable agricultural industries is a key component of Maya Global

Developing sustainable agricultural industries is a key component of Maya Global

SAAQ’ ACH’OODI NIMLA K’ALEB’AL (SANK)

The SANK project benefits 33 indigenous communities in the northern Alta Verapaz department in Guatemala. The Sechocho community association has 115 growers of Maya Red Cacao (coco) the key ingredient in award winning gourmet chocolate. The cacao price is set at the NYSE. Most farmers receive much less than this price though the Maya red cacao is worth 50% more. This situation is typical for all of the growers in SANK’s network, not just those growing cacao. While SANK is working to change this, an agreement with Maya Global would alter the entire equation by allowing the Maya to enter the retail marketplace and bypass the wholesalers. SANK has other growers producing crops like sweet potatoes and yucca as well as a wide variety of fruits, nuts, and more. Plans are in the works to combine these additional products in the effort to produce more value added products.

Reducing Poverty and Improving Environments

Maya Global selects its local initiatives by choosing to support those that have already gained the support of the indigenous people. Maya Global then partners with them to create a new entity that meets the Maya Global Standards of Operation. The new companies must have social goals that are an integral part of their business plan. They must have employee ownership programs. They must offer meaningful participation to growers that supply their products. They must share profits with a community foundation that will fund regional projects such as health clinics, educational facilities, and water systems.

The most common obstacle these companies face in gaining access to global markets is a lack of production facilities and money. They cannot borrow the money and even if they could, paying the interest would bankrupt them. Maya Global will fund these needed facilities and programs with grants through its non-profit foundation and corporate sponsors. An agreement with Maya Global would alter the entire equation of obstacles by allowing the Maya projects to enter the retail marketplace through our New Leaf World Marketplace and bypass the wholesalers, distributors and others through the online marketplace. Consequently, a value-chain is created where 90% of every retail sale goes back to the individual project enterprise.

The End of a 25,920 Year Cycle

The Cosmic Alignment of our Solar System with the Milky Way

Join us on our December 13th-22nd trip to Mayan World. The trip will conclude at the Copan Ruinas on December 21st, where you will have the opportunity to learn about and to celebrate the Maya ‘dawning of a new era’. First, you will visit our five Maya projects on an exclusive tour in Guatemala, and learn about their plans to build agri-processing enterprises for natural and healthy products. You will learn about their goal to join and contribute to a world community of socially conscious people that want to eliminate poverty and environmental degradation in rural regions around the world. If you can’t join us on our trip, be sure to support our endeavor by joining the ‘Maya Global Tree of Life’.


Video of David Sedat driving to NUF experimental station – Copan

 

Sakapulas Black Salt

Black Salt production is thought to have been a part of the Maya Culture dating back to the early days of its 5,140 history. Sometime around 1560, the Spaniards reported that this Sakapulas community had been extracting salt from the lands along the river. The salt is actually drawn from the earth by spreading special soil and wetting it. On productive days the salt can be baked several times until it turns black. The black salt is thought to be tastier, and is famed for its medicinal qualities in treating stomach and eye problems. Maya Global is working to uncover more of the original Salinas. Currently, a wall is needed to protect the area from flooding.

Reducing Poverty and Improving Environments

Imagine the health benefits the Maya Black Salt would bring to health conscious consumers! It will be a featured product in the Global Online Store that Maya Global 2012 is helping to build, which will be filled with healthy and natural products. It is the Maya of Sacapulas, descendants of the Ahau Canil, who carry on and preserve the Sacapulas identity and are the salt makers that enjoy the rights to the salt sources. It is only the people from the barrio of San Sebastian that own kitchens and sections of the playa along the river. Today, both women and men work and share in the salt production. But they are greatly limited due to flooding of the river, which prevents them from accessing the salt sources along the river. Their needs are great to reverse a state of poverty and poor health. Their only opportunity is to have access to funds to build an infrastructure for the reliable production of the Maya Black Salt, and access to a sustainable marketplace for this very healthy and tasty natural product.

Maya Global 2012 will help with these two important endeavors.

Click here to become a part of Maya Global 2012

An Adventure 5,140 Years in the Making

October 10th is last day to sign up for this very special opportunity to learn first-hand about the Maya culture…past, present, and future. Click here to sign up for the trip! You will be spending the last four days in Copan Ruinas, Honduras celebrating and learning about the significance of the ending of the 5,140 year Maya Calendar on December 21st from renowned Maya Luminaries and leaders. For the first six days, you will be traveling on the ancient trails in Guatemala visiting our five Maya projects and their community and spiritual leaders. They are: Kuchub’al in the Quezaltenango region; the Peasant Committee of the High Plains in the mountainous volcano region surrounding Lake Atitlan; the Sakapulas Black Salt community in the Quiche region ; SAAQ’ ACH’OODI NIMLA K’ALEB’AL Maya Red Cacao in the Alta Verapaz region; and the Oxwitik Ch’orti in Chiquimula, Guatemala and Copan, Honduras.

Lake Atitlán with Volcano Atitlan, Volcano San Pedro, and Volcano Toliman

Lake Atitlán with Volcano Atitlan, Volcano San Pedro, and Volcano Toliman

 

The Peasant Committee of the High Plains

The Maya people of Atitlán are predominantly Tz’utujil and Kaqchikel…but today with our project, The Peasant Committee of the High Plains, you will find indigenous people from all of the Maya regions. It was during the Spanish conquest of the Kaqchikel that they initially allied themselves with the invaders to defeat their historic enemies the Tz’utujil and Quiche Maya. The Kaqchikel were then conquered and subdued when they refused to pay tribute to the Spanish.

The Peasant Committee of the High Plains is an organization of more than 1,200 members representing people from all 21 Maya indigenous populations and regions. As with all of our projects, they understand value-added and want to make products to sell to our marketplace, to raise them out of dire poverty and to provide a future for their children. They grow all their crops, including rich high elevation-high valued coffee beans, macadamia nuts, and sugar cane in the Maya traditional method. However, today their plight is they must walk hours just to deliver a 50 lb. sack of green coffee beans for a minimum price from buyers called coyotes.

We will change that…

Reducing Poverty and Improving Environments

Imagine a store filled with healthy, natural products. All the products are produced by companies owned by indigenous Mayan people using raw materials grown in the region using agricultural methods that enrich the land rather than depleting it. The workers and growers are working themselves out of poverty by selling the products directly to consumers and avoiding wholesalers. The workers share company ownership with community foundations that use the profits to fund projects such as health clinics, water purification plants and school programs. Every product in the store is tied to a particular company and you can easily see how they produce it and what they are doing with your money.

That is the store that Maya Global 2012 is building

Click here to become a part of Maya Global 2012