Introducing New Leaf World Markets, Inc.
I spent most of 2009-2010 thinking about Maya Global 2012’s future. What sort of future is in store for the Maya people in rural areas who face the problems of dire poverty, environmental degradation, and geo-political imbalance? During this time period, I continued my correspondence with colleagues and collaborators in Honduras and Guatemala.
For years, as the business-type person I am, I wanted to be a part of the changing landscape in the 21st Century by looking at how private enterprise and social innovation will change, in tandem, to benefit more people in a sustainable way. My good friend and business associate, Gordon Cross, and I developed a new business model and formed New Leaf World Markets, Inc with the goal of accomplishing just that.
A Community of Shared Values & Goals: A Sphere of Interconnectivity
New Leaf World Markets, Inc. is a unique and dynamic business model designed to bring the power of private enterprise, technology, entrepreneurship, and social engineering to bear on the problems of rural poverty and environmental degradation in the world’s developing regions. New Leaf shows that it is not only possible, but highly sustainable, to combine social and business goals in a company’s mission. New Leaf’s core belief is that widespread poverty and environmental degradation in developing regions can best be fought by unleashing the power of capitalism through the launch of numerous businesses funded by New Leaf, but owned by indigenous entrepreneurs and communities. Maya Global 2012, with its indigenous enterprises, is our first such project.
New Leaf World Markets, Inc. is a ‘2040 Outlook Company’ that is starting many more ‘2040 Outlook companies’ that will operate with the goals, priorities and methods that all companies will use by 2040. They incorporate social and environmental goals into their business plans and consider them an integral part of their financial objectives. The achievement of these goals is the key to sustainability of the enterprise. Successful companies achieve their social goals while satisfying their stakeholders. They utilize their profits to benefit their stakeholders, society and the planet. ‘2040 Outlook Companies’ will set the trend, not struggle to keep up.
In Chapter 8, you will learn about the operating parts of New Leaf World Markets, Inc. and how they, in concert, form a global community of the demographic groups of socially conscious, the rural impoverished indigenous populations and other key economic entities.
