A Founder’s Story: Chapter 14

New Leaf World Markets, Inc. – In 2013

In keeping with the spirit of the Maya ‘dawning of a new era,’ New Leaf in 2013 will have evolved into a critical inflection point for its early implementation stage as of December 22, 2012. In this final chapter, I want to reflect back on our story and the pursuit of our global endeavor.

New Leaf World Markets’ ‘Values and Brand’:

New Leaf is a unique and dynamic business model designed to bring the power of private enterprise, social engineering, entrepreneurship, and technology to bear on the problems of rural indigenous poverty and environmental degradation in the world’s developing regions.

New Leaf is a ‘2040 Outlook Company’ starting many more ‘2040 Outlook Indigenous Companies’, that incorporate social and environmental goals into their business plans and consider them an integral part of their financial objectives.

The New Leaf World ‘Marketplace’ is an online and e-commerce community that interconnects, through mutual interest, collaborative New Leaf partners:

• You and other Founding Members (socially conscious consumers).
• Rural indigenous populations
•  Indigenous projects (i.e. 2013 – Maya Global 2012).
• Founding Corporate Sponsors
• Founding Academia co-development partners.

Healthy, natural products. From the Maya to your doorstep.

Attributes of New Leaf World Markets:

I.
New Leaf’s most innovative product is the ‘Marketplace’ itself

1. New Leaf is an online community connecting people, products and information.
2. New Leaf is an online store that sells natural, healthy, and beneficial consumable products.
3. The ‘Marketplace’ is built on a foundation of trust with its ‘Socially Conscious Member Customers’.
4. The products are made in underdeveloped regions of the world.
5. The products are well priced and the money is not going to middlemen.
6. 90% of every dollar spent goes directly to our producing indigenous companies.
7. Members can see the social and environmental benefits their purchases provide.
8. The trust is established as the members see each company being built.
9. Each company is built with member participation and knowledge.
10. The transparent ‘Marketplace’ gives every member full access to producers.
11. Members know the wholesome products are produced the right way.
12. Members connect with each other to assist the startup of more producers.
13. Members can easily access information about participating companies.
14. Members can meet the people who work at the companies on the website.
15. Customers can trace products from ‘the ground to the package’.

II.
Indigenous Companies developed by New Leaf, including New Leaf, has a mission that includes social, economic, and environmental goals.

1. Every company must meet New Leaf’s Standard of Operation.
2. Indigenous people own the companies that produce the products.
3. They are dedicated to poverty relief and improving the natural environment.
4. The companies embrace profit sharing and employee ownership.
5. New Leaf supports the companies with grants from the New Leaf Seed Foundation.
6. New Leaf Seed Foundation is supported by New Leaf’s operation, Corporate Sponsors and small donations by members and others.
7. The companies are agriculture based and utilize land-enriching techniques.
8. Local growers are enlisted to provide a broad base of economic participation.
9. The growers and the companies form a co-operative bond of mutual benefit.
10. The companies retain, in-house, all value added processes to create better jobs.
11. The companies support local community foundations with their profits.
12. The foundations create projects like health clinics, schools, and water systems.
13. The companies’ successes have a profound ripple effect on local economies.

Thank You for your continuing support as we enter into the year 2013…